Reinventing the Solar Industry
If you’re in the business of selling anything, then you know that leads are essential. They are the lifeblood of your company, and without them, you simply cannot survive. This is why it’s so important to find new and innovative ways to generate leads. And if you can do it organically, all the better.
One company in the construction and home services industry has seen great success. They employed a chatbot on their website, and saw an almost instant increase in organic leads. Here’s how they did it, and what you can do to follow suit for your own business.
Capturing Leads Effectively
Lead forms don’t always convert the best. This solar company had some amazing results switching to a chat bot.
Clear Messaging
There are a few things you need to keep in mind if you want to follow suit and employ a chat bot on your website. First of all, make sure that your chatbot is properly trained. This means giving just a little direction so that it can interact with human beings. Secondly, make sure that your chatbot is integrated into your overall marketing strategy. This means using as part of an omnichannel approach that includes email, social media, and other channels.
Cutting Edge Technology
While it's not required consider having either one of your inside sales reps or one of our trained agents able to take over the chat conversation in case the lead has more questions. It's best if the chat is managed 24/7 as it's not unusual to have leads come in at 11pm. So if you're looking for a way to take your business to the next level, then this is definitely something you should consider.
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While they already had a form for leads to fill out the stats shows that the number of unique site visits wasn’t turning into as many leads as they wanted. They adjusted the form to make is simpler even leaving off important information but then started looking for a better solutions. After finding Ai Live Chat, the first thing they did was install a chatbot on the website.
The chatbot was a big success and they started seeing results within a week. Their next step was to add 24/7 managed live chat with our customer service agents for those times a more human interaction was needed. After a few weeks Ailive.Chat had generated almost two times the number of organic leads as the old form they used. And best of all, it cost nothing to implement, well almost. The chat bot solution cost them less than one hundred dollars a month and netted additional revenue of about $120,000 per month! So actually it was better than free.
As you can imagine they were pleased to say the least. Apparently solar companies have a saying called “the cost of doing nothing” as solar is generally less expensive than the utility company. In this case not implementing a chat bot sooner cost hundreds of thousands dollars in missed revenue. You can bet they are never going back to the old way before they implemented our chat bot. Of course every situation is individual but for such a small investment it can return huge. If you’re looking for a way to increase your company’s organic lead generation, then consider employing a chatbot on your website. You won’t be disappointed with the results.
